For Not Just Travel Personal Travel Experts
Your clients play a 3‑minute game.You get the cruise lead.
Cruise Match is a branded cruise quiz on your own web page. It matches each client to three ships, sends them a personal cruise guide in your name, and lands a warm, qualified lead in your inbox with their budget, destination and the best time to call.
SEE IT WORKING
10 min
The problem with cruise enquiries
"Can you send me some options?" is not a lead. It's a research project.
You know the feeling. A message lands, you spend an evening pulling sailings together, and the reply is silence, or "we were thinking a bit less than that". Cruise Match does the qualifying before you ever pick up the phone.
01
Clients don't know what they want
Big ship or small? Inclusive fare or cruise-only? Most people have never been asked, so they ask you for "some options" and hope.
02
Budget comes out last
People under-state what they'll spend. You quote low, then discover they'd have stretched to a balcony on a better line.
03
Your website doesn't capture anyone
A contact form and a phone number give a browsing client no reason to stop. A game they can play on their phone does.
Play along as you scroll
This is what your client sees. Keep scrolling.
The phone follows you down the page and plays the real quiz flow, step by step. It takes a client about three minutes and feels like a game, not a form.
Step 1 of 4
Who's travelling?
Big friendly option cards, one question at a time. Couples, families, solo travellers and groups each take a slightly different path, and accessibility needs are asked right here so nothing awkward comes up at booking.
Step 2 of 4
Swipe through places and ships
Postcard cards for destinations and ships: swipe right to keep, left to pass. Santorini, the fjords, Alaska, the Douro. The cards they keep tell the matching engine where their heart is, and tell you what to pitch.
Step 3 of 4
When would you like to travel?
They pick the season they have in mind, so every match fits when they can actually go. If the timing does not suit a region, you get the note on the lead, never the client.
Step 4 of 4
The match moment
Three ships: two strong matches and one "dream a little bigger" pick one tier above their budget, so you always have an upsell in your pocket. To see why they matched and get their personal cruise guide, they leave their details. That's your lead.
- Welcome email in your name within minutes
- Personal cruise guide page 48 hours later
- Seven-day follow-up, all automatic
What you get
Everything is built, branded and running for you. You just answer the phone.
Cruise Match isn't a plugin or a template. It's a complete lead system on your own subdomain, in your name, with your photo, set up by John on a one-to-one Zoom.
Your branded web page
yourname.cruisematch.co.uk, or your own brand subdomain if you trade under your own name. Your photo, your story, your phone number. Fully Not Just Travel branded, or your own colours.
The matching engine
Every major line banded on a price ladder from value to ultra luxury. Rivers only when rivers were chosen. Families only get family-built ships. Results never come back empty.
Automatic email sequence
Welcome email straight away, a personal cruise guide page 48 hours later with their three ships and destination write-up, then a seven-day follow-up. All in your name.
Lead dashboard and analytics
Every lead with budget band, value tier, how soon they want to go and best time to call. Quiz starts and completions by day, week and month. Filter for high-value leads first.
QR card and social artwork
A branded 1080x1350 QR card with your name for cruise nights and face-to-face events, plus social posts and cover artwork so you can launch the day you go live.
Onboarding with John, personally
A one-to-one Zoom to set up your page, walk the admin and tailor the recommendations. Then a fortnightly founding-group Zoom and a WhatsApp inner circle that shapes what gets built next.
What lands in your inbox
A lead you can actually sell to.
Not "interested in a cruise". A named person, with a budget they've already said out loud, a region they've swiped yes to, and a time they've asked you to ring. The quiet caveats, like flights for long-haul, come to you, never to them.
- Budget band and value tier, so luxury leads float to the top
- Destinations they kept, ships they were shown, cabin and dining answers
- Accessibility and dietary needs captured before you quote
- Lead stages from new to booked, with notes, in one simple admin
Built to upsell
Aspirational results. Realistic budgets. A dream a little bigger.
People instinctively pick the cheapest budget band and tell you they can afford less than they can. Cruise Match opens everything up at the bottom, keeps the results honest, and always shows one pick a tier above. That third ship is your conversation starter.
Chose £3,000 to £5,000? You'll see two luxury matches and one ultra luxury "dream a little bigger" pick. Flights are your conversation, not a hurdle in the quiz: the Med, the Caribbean and Northern Europe are never penalised for airfare.
The founding agents
Ten Not Just Travel agents went live in October. Here's what they say.
★★★★★
I run a team of four and sell more cruise than almost anyone in the network, so I'm fussy. Cruise Match got a full bespoke build in our own colours, no "powered by" anyone, and the leads come through with the budget already on them. It's the first lead tool I've seen that actually understands how we sell.
★★★★★
I was the first to sign up and I'd do it again tomorrow. I showed it to my BDM and she loved it. Having a quiz to send instead of "give me a call" has changed how people reply to me.
★★★★★
Our first lead from it was a family wanting the Caribbean, and the results were spot on. John tweaked the engine the same weekend when something wasn't right. That's the level of support.
★★★★★
I'm launching my own brand on 1 November and my Cruise Match page was ready before my website was. It looks like it cost thousands.
★★★★★
Mine is fully Journey of Dreams branded, light and teal, and every screen of the quiz matches. Clients think I built it myself. I just send the link.
★★★★★
Cruise is about 60 per cent of what I sell and I'm still building the business around another job. Having something working for me while I'm not at my desk is exactly what I needed.
★★★★★
The QR card is genius. I had it on the table at a cruise night and watched people play the quiz on their phones while I was talking to someone else.
★★★★★
The personal cruise guide that goes out two days later is the clever bit. The client gets something beautiful with my name on it and I get a reason to ring.
★★★★★
Simple to use, looks premium, and the leads tell me when to call. No contract, so there was nothing to lose.
★★★★★
John set everything up on a Zoom and even sorted some bits of my other business while he was at it. You're not buying software, you're getting John.
Video testimonials from the founding agents are being recorded now.
Founding Agent rate
One price. No contract. Your leads stay yours.
This rate is for Not Just Travel agents joining the founding group. It is less than one cruise commission, and you pay nothing monthly until it has had three months to prove itself.
Standard Cruise Match pricing is £295 setup plus £75 a month. Not Just Travel agents pay £250 and then £50 a month, because the network is behind it.
Give it three months to bed in. If you're genuinely not happy, walk away and take your lead data with you.
Not Just Travel agents only
£250 one-off setup
Then nothing for 3 months, then £50 a month. Cancel any time.
- Branded quiz page on your own subdomain
- Three-ship matching across every major line
- Welcome, personal guide and follow-up emails, automatic
- Lead dashboard with budget, tier and timing
- QR card, social posts and cover artwork
- One-to-one onboarding Zoom and fortnightly group call
- You own your leads, now and if you ever leave
See it live on Zoom first. Most agents are live within a week of the call.
Questions agents ask
Before you book the call
Is it Not Just Travel branded?
Yes by default: NJT colours, "Personal Travel Expert with Not Just Travel" and your subdomain at name-notjusttravel.cruisematch.co.uk. If you trade under your own brand, you get your own colours and a brand subdomain instead, like Journey of Dreams and Out of This World do.
Where do the leads go?
Straight to your inbox the moment a client submits, and into your own admin dashboard where you can move them from new to contacted to booked. Nobody else sees them.
Does it show prices to clients?
No. Clients see ships and cruise lines that suit them, with a guide to the destination. Pricing is your conversation. The quiz only uses their budget band to keep the matches realistic.
How long does setup take?
Usually under a week. You get a welcome email with your invoice, then a one-to-one Zoom with John to set up your page, photo, story and preferences. Most agents are sending the link out the same day.
What if the client has never cruised?
That's the best use of it. First-timers get asked about how they like to holiday, not about ships they've never heard of, and the results explain why each ship fits. You get a lead that already understands the choice.
Is there a contract?
No. Nothing monthly for the first three months, then £50 a month, cancel any time. You keep your lead data if you leave.
Can I change the questions or the recommendations?
The quiz is shared across all NJT agents so it keeps improving for everyone, and your own preferences (lines you favour, lines you exclude, your story) are set on your page. Founding agents shape the roadmap in the WhatsApp group and fortnightly Zoom.
Who is behind it?
John Fisher at Quizable, who builds quiz-based lead funnels for UK advisers, knows the cruise trade from the inside, and is on the end of the phone when something needs changing.
Ready to let your clients play their way to you?
A 20-minute Zoom. You'll see the quiz from the client's side, what lands in your inbox, and your page brief. Book a slot that suits you.
Founding Agent rate: £250 setup, nothing monthly for three months, then £50 a month. No contract.